(PCM) Shark Week on Discovery Channel will celebrate 25 years of pop culture phenomenon. For the first time ever, viewers on social media will determine what appears on the Discovery Channel in “Shark Week Chompdown.”

Beginning Sunday, August 12th at 9PM – the kickoff of the 25th anniversary of Shark Week – fans can take to Twitter and Shark Week’s Facebook page to vote on which item a massive mechanical megalodon shark – featured in the show “Sharkzilla” – will crush with its huge hydraulic jaws.

Philip DeFranco will host a nightly event, which will ask people to tweet their votes using hashtags that will appear on the television and to vote through a live poll on Facebook. The items garnering the most votes that night will be victimized to the shark’s six inch long razor-sharped teeth and crushed to bits in front of the nation.

DeFranco will also host “Shark Week’s 25 Best Bites” on Thursday, August 16th at 10PM E/P. This program will look back at the greatest moments in Shark Week history, from the bites brushes and breaches of the oceans most dangerous predator. From shark attacks to never-before-seen camera angles, and featuring insights from some of the veteran wildlife filmmakers behind the shots, the countdown culminates with the greatest shot in Shark Week history.

Tune in to the Discovery Channel on Sunday, August 12th to celebrate 25 years of the the oceans deadliest predator, the Shark

2012 Shark Week Line-up

AIR JAWS APOCALYPSE – Sunday, August 12th at 9PM E/P

Embark on a quest to learn more about the great white sharks of Seal Island, South Africa. More specifically Colossus a 14-foot great white.

 

SHARK WEEK’S IMPOSSIBLE SHOTS - Sunday, August 12th at 10PM E/P

Watch a camera crew try to capture a previously unseen views of the great white.

 

SHARKZILLA - Monday, August 13th at 9PM E/P

A resurrection of the largest sharks ever browse the ocean.

 

MYTHBUSTERS’ JAWSOME SHARK SPECIAL - Monday, August 13th at 10PM E/P

Adam Savage and Jamie Hyneman count down the top 25 busts to the biggest shark myths over the years.

 

HOW JAWS CHANGED THE WORLD – Tuesday, August 14th at 9PM E/P

The impact Jaws left on the world.

 

ADRIFT: 47 DAYS WITH SHARKS – Tuesday, August 14th at 10PM E/P

The true story of two war heroes from an American plane that crashed into shark infested waters.

 

SHARK FIGHT – Wednesday, August 15th at 9PM E/P

Shark attack victims have turned around and devoted their lives to saving their attackers.

 

GREAT WHITE HIGHWAY - Thursday, August 16th at 9PM E/P

Researchers discovery why the Golden Gate Bridge is home to some of the biggest great white sharks for only part of the year.

 

SHARK WEEK’S 25 BEST BITES – Thursday, August 16th at 10PM E/P

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