Part fashion show, part bridal therapy, Say Yes to the Dress follows brides as they shop for their dream gowns at Kleinfeld, the world’s premier bridal salon, in New York City. The series shows the progress of individual sales associates, managers, and fitters at the store, along with profiling brides as they search for the perfect wedding dress. Common themes include: overwhelming advice of friends and family, the ability of the “perfect dress” to help a bride overcome personal difficulty, struggle with weight concerns, and the challenge of staying in budget, especially in the case of dresses by Kleinfeld’s exclusive designer, Pnia Tornai (one of the few designers ever mentioned by name in the show.) Dresses sold on the show range from $1,300-$40,000.
There are many spin-offs of the show, including Say Yes to the Dress: Atlanta and Say Yes to the Dress: Big Bliss. This new season should be full of the excitement, stress and joy that comes from choosing the perfect wedding dress.