USA and VIGGLE are using Social TV to provide entertaining and informative content during the network’s exclusive airing of “To Kill a Mocking Bird” this Saturday, April 7 at 8/7c brought to viewers by USA, the American Film Institute (AFI) and Universal Pictures. And they are bringing in the big guns for this special experience, with President Obama making an appearance on USA to introduce the airing of the film.
The partners are tapping into 50 years of history to create an engage-through experience during the telecast. Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal’s digitally remastered and fully restored classic being broadcast nationally for the first time.
This second screen experience is a social companion element aimed at driving discussion and providing more context around this iconic film. Viewers can use the app VIGGLE to check into the movie and will earn points by participating in VIGGLE LIVE’s second screen experience to learn more about the “To Kill a Mocking Bird” and USA’s Characters Unite campaign which highlights the importance of tolerance and respect.
USA and VIGGLE will match the amount of points being generated by fans and make a donation of up to $20,000 to the Characters Unite nonprofit partners championing civil and human rights. Fans can also convert their VIGGLE points into charitable donations for charities of their choice in the VIGGLE app rewards section.
The film, based on Harper Lee’s Pulitzer Prize-winning novel, tells the story of lawyer Atticus Finch and his struggle for justice in a small community in Alabama. With its timeless depiction of issues that are still prevalent today, the film’s themes lend themselves to the Social TV environment, where viewers can share their thoughts and access new and relevant content.
Characters Unite, USA’s award-winning public service program, is a community designed to promote greater understanding and acceptance and was created to address the social injustices and cultural divides still prevalent in our society.
So be sure to tune in tomorrow night at 8 PM on USA for the movie and be sure to check in on Viggle and help make a difference.
Posted in TV, USA Network
By Allison
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