What happens when you mix science, love, and money? For some, it’s love at first byte. For Ted Mosby, well, maybe not…
In February, CNBC is bringing us Love at First Byte: The Secret Science of Online Dating, a new special that helps us understand the secret science of online dating. CNBC goes inside the booming online dating industry, once seen as a refuge for the socially challenged, but today a three billion dollar a year business fundamentally changing the way we seek relationships and love.
From major corporate players like Match.com and eHarmony, to the hundreds of niche websites that accommodate daters of every conceivable preference and background, CNBC explores the science that claims to use secret computer algorithms to convert the desire for companionship into romantic success.
NBC News and Today Show Correspondent Amy Robach goes behind the scenes at the headquarters of the most influential online websites and profiles the small armies of computer scientists, mathematicians and psychologists who claim they can draw revealing conclusions about you not only by what you say, but by what you do – and don’t do – on their websites.
Robach interviews experts who examine those claims and the science behind them, and asks whether online dating can really deliver on its promises. CNBC also profiles a number of clients who have used these sites, and explains why some seem to have met with success while others have not.
Spanning in age range, a growing number of online daters are using cutting-edge technology in an age-old quest – the search for love – and this documentary will show how plenty of digital entrepreneurs are getting rich helping them do it.
If you’re on the fence about whether or not to take that online leap, maybe this will be just the convincing you need.
Love at First Byte: The Secret Science of Online Dating
premieres Thursday, February 9, 2012, at 9 PM on CNBC.
Posted in CNBC, TV News
By Allison
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